*We are relaunching the business incorporating custom picture framing, artwork, furniture and homewares.
*We have an existing customer base and are trying to differentiate from other picture framers by creating an experience to have your valued artwork designed and framed by us.
*We need a clear and bold new image with "frameworks" to be the focus of the logo.
* We are creating new seating areas for customers to browse art catalogues with coffee tables and designer homewares.
*With new streamline countertops and computer point of sale laptops to show customers their design
Tell us a bit about who you are and the people you reach
Custom framing is a luxury item.
We sell to young couples setting up their new apartments
Older generation with greater disposable income.
Artists, photographers, interior decorators.
As well we cater to corporate clients with aged care facilities, office fitouts etc
We also stock limited edition prints for art collectors
*Bold funky clear type which is designer elegant
*Could include image around "F" in frameworks
Two complimentary colours would be good
Burnt orange and turquoise are examples and colours we are using in refurbishing our shop( But not limited to this)
Studio Craft is our old business and we need to incorporate this into our logo.But the emphasis .should be on Frameworks, which we hope makes it clear we are custom picture framers