Mighty Mini Diggers
I am the owner-operator of a new business specialising in small space earthmoving in Victoria, Australia. My machines are miniature diggers (1 metre wide) that fit into spaces that big machines can't go.
- a mini front end loader (scoop)
- mini excavator
- posthole digger
- rotary hoe.
Mighty mini diggers aims to convey a superhero persona - and give the impression that you are getting a big digger for a little digger price. We are faster than the speed of lightening, strong than a locamotive and able to dig big holes in a single day.
*Big excavation companies - a lot of work will come from referrals from big companies that can't or don't want to take on smaller jobs.
*Builders, plumbers, other small businesses.
The audience is generally male, blue collar, hard working, friendly, easy-going, looking for good value (nothing too fancy), although female home gardeners also use my services so we don't want to put them off.
I am looking for a logo to represent my business - Mighty Mini Diggers.
I would like the logo to incorporate a cartoon of a front end loader.
The front end loader cartoon needs to:
- look like a superhero
- have a face (or eyes) and arms with muscles
- be friendly, not menancing
- be simple enough that it will reproduce well in small areas such as on a business card
- have enough personality that it can represent my busines
- have tracks, not wheels
Here are some good pictures of front end loaders. My loader is like the first small one and has tracks (not wheels).
My preferred colour is green - lime green is my favourite, then deep green.
The logo will be used on business cards, my website (to be developed),
t-shirts, hats, car decals, stickers and on-the-job signage.
We need two versions of the logo (one for printing on white and one for printing on black) in various file formats including a vector format like that produced by Adobe Photoshop or Adobe Illustrator.
The files we will require are:
Print file format - .eps (CMYK)
Web file format - .jpg and layered .psd (RGB)
Please do not use any stock images or clip art in the logo