Les Gradués HEC - http://www.gradueshec.ch
We are the Alumni Association of the Faculty of Business and economics from the University of Lausanne. Our old logo needs a refresh to become modern, clean and design.
Our actual logo: http://upload.wikimedia.org/wikiped…es_hec.jpg The problem is: when you are a little too far from the logo (on the screen or on a poster), you only see the "HEC" and not the "Gradués" which is very important for us to communicate.
-Alumni from the school (our members)
-Students (our future members)
-What we want: a clean, clear, modern logo, which must contain: "Les Gradués" (do not forget the "Les") and "HEC". You have to keep the symbolic of the wrench in the "HEC", as it appears in the old logo. This "HEC" was the historic logo of the Faculty. However, you could do an evolution if you think it's necessary.But this symbolic of the wrench has to remain and to be recognizable by our members.
-Give less importance to the "HEC" on your concept than on the old logo. We really want to see the "Les Gradués" better than on the old logo.
-The logo is used on our website, letterheads, visit cards, posters, publications, e-mailings.
-Our main color is #96004a but #c60851 is ok too, as you want. Actually, the background is in white. In addition with the main color, you can use dark grey or black. If another idea we are takers. We want a logo that remains clean and visible, but not flashy.
-Very important: our first activity is networking. It would be good if the logo has a symbolic of networking with the "Les Gradués" and the "HEC". Instead of networking, you could maybe work with the "G" of Gradués as an icon.
DO NOT FORGET: "Les Gradués" has to be much more important than it was on the old logo compared to the HEC. We want to see it!
WE DO NOT WANT: academic symbols like academic hat