I am a Master Practitioner of NLP, and am using my skill base to help people quit smoking. I use hypnosis as the main technique to help people quit smoking, but also include other things like goal setting and teaching about how the mind works. I am passionate about teaching people about how the mind works, and how what they are thinking actually creates their experience: THOUGHTS=FEELINGS. I am doing this because I want to help people improve their quality of life and help them live the life they want to live. For me it is very important to help my clients connect with what they want their life to look like; why do they want to quit smoking; what will they gain by quitting. It is about creating the life they want and eliminating smoking because they can't have the life they want to have and smoke. It's about making a choice.
Tell us a bit about who you are and the people you reach
I want to attract clients that are willing to do what it takes to become a non-smoker - not looking for a magic fix, but looking for resources to help them make the change in their life. This is about life - my clients are choosing life when they choose to quit smoking. I help people connect with their future and WHY they actually want to quit so that they are motivated to do what it takes to be successful. I want clients who are ready to quit. This isn't about "giving it a shot" but about being ready to let it go. They really want to quit. They have an idea of what they want their life to look like and they know that they cannot have that life and smoke.
In speaking with my potential clients I give them all of this information in a conversation, but currently my branding does not communicate this part of it at all.
The face to face portion of my program, which is when my clients become a non-smoker, is one hour. This is what has been marketed before, and is still important. But in marketing that it is "stop smoking in one hour" I want the feeling to be more about accomplishment; life; change etc.
Here are some thoughts that come to mind when I think of the message I would like to relay:
* quit smoking in one hour
* making a change
* creating the life you want
* taking control of your life
I also want the logo to be professional looking.
With regards to the company name, the focus should be on Stop Smoking Clinic, with Tri-Cities being smaller and having less of the focus.
I am open to ideas. I don't have any specific graphics or fonts to be used, I just want the end product to leave my potential clients feeling there is hope and feeling motivated that they can do this.
My old colours were red, black and white with an hourglass being the main graphic. I'm not sure if there is a way of using the old with the new, but my guess is that it needs to be changed completely.