Personally I have been working as a business consultant for huge consulting companies over the last >10 years. I am convinced that most transformation programs of clients do not consider the power of thoughts and emotions of human beings and simply ignore to address these - often called - soft factors appropriatly. I am in the process of launching my own consulting firm offering such a professional combination of these elements together with all the rational aspects of change programs in companies.
Tell us a bit about who you are and the people you reach
Executives / Owners / Decision Makers of companies of any size. As a matter of fact most of them are mid age 40-50+ (at least in my first target region - europe), male, and - when it comes to business - conservative with a trend of being more open minded for new approaches. This is the trade of which should be mirrored by the logo: Gimmicks are "No-Gos" and classic consulting symbols do not carry the message.
The most important at first: I need a plain graphic symbol as a logo which gives me the possibility to use it flexible - either with my personal name on business cards or in combination with a new terminus. So please no letters.
The main and simplified message compatible with the symbol will be:
"Change and Improvement is best possible managing three elements: Emotions-Thoughts-Action"
Feel free to experiment with abstract figures and colors but please don't overload. Do not use clipart or stock images.
I need the logo of the winner in all common formats for printing (e.g. business card, letterhead, advertising material) and web publishing.