This is a project where I, José 'zeric' Gama, let myself go completely out of shape to show people how simple it is to revert the process.
I’ve spent four months accumulating fat by moving as little as possible and ingesting the largest amount of calories possible… on purpose!
As a result I’ve lost a lot of muscle, considerably slowed down my metabolism to 0km/h and ended up with 18kg (40 Pounds) of sheer fat. I have had started the program with only 3kg (6.5 Pounds) of Fat.
What the business does:
Primarily it is a free Blog that will, in time, evolve into a full DVD package goodie selling webpage.
The goal is to teach people how simple it is to get Fit if you know only the basics about NUTRITION and Exercise.
The attached file is our current logo and I Don't like it...
My target audience are males and females who are already engaged in physical activities (or want to start exercising) and that want to learn how to eat so they can achieve the physical attributes they desire. They are 20 - 45 years old.
The closest thing I've to a slogan is:
If I didn't believe YOU will get in shape, would I gain 15kg (34 Pounds) of Fat on purpose?