Velvet Rope - Exclusive Joint Ventures
I am a very high-quality joint venture broker (my brand name will be "Velvet Rope - Exclusive Joint Ventures" .... an ultra-quality joint venture brokerage)
This means that I connect very talented entrepreneurs with other entrepreneurs for Joint Venture opportunities so they make money as a result of me introducing them to each other (and I get a piece of their profits).
So, I want the people that I hand my card to and who see my logo on my website to get the impression that this is an ULTRA HIGH-QUALITY, exclusive, VIP service.
You see, there are a lot of Joint Venture brokers out there; but I want to separate myself from the crowd by evoking a sense of ultra-exclusivity in with my logo... so they expect to be treated with respect and only to be connected with super-high-quality opportunities. I want them to know that I have already filtered out the low and medium quality opportunities and that when they interact with me, I will bring them MONEY with my connections.
Young, rich, talented superstar entrepreneurs who are looking for opportunities to be connected with other superstars. Wealthy, VIP, exclusivity, luxury, classy, and top-shelf, limited-edition premium-quality types. People who like to travel in First Class, stay in 4-star hotels like the Ritz-Carlton, the 4-Seasons, and pamper themselves in day spas between luxury yacht vacations. In a word: exclusivity.
I promise to do my best to give you FAST feedback. I have a big event coming up on Monday, 4/12/10. So I will be very responsive. Give me your best work, and I will give you quick feedback. I am motivated! This is a guaranteed payout so IMPRESS ME!
1. No Cartoons - we want it to be playful but not cheap or childlike
2. The typeface should be clear, simple and bold. We want something that stands out.
The files we will require are:
Print file format - .ai (CMYK)
Web file format - .jpg & layered .psd (RGB)
Do not use any stock images or clip art in the logo
Here are some images on websites that will give you an idea of what sort of look/feel we're going for:
http://www.coolthings.com/wp-conten…iskey1.jpg (one of the most evocative examples over all of the look/feel, but not quite... this is more about the look/feel)
http://www.maestrodobel.com/ (the black velvet)
http://www.ntcallaway.com/images/lu…ntent3.jpg (conveys the mood)
FYI- the attached file would TOTALLY capture my target market's attention.