I am a software architect designing and developing a new web 2.0 product for small businesses.
The logo will be seen by both the small business owners who sign up for the service and the end users who will use the service.
This is a web service that micro and small businesses will use to offer scheduling services to their clients online.
The concept is not new, there are already some companies doing this with bigger businesses (schedulicity.com, bookfresh.com).
The entire "schedule it" button and the web site will be designed around this logo.
The primary focus of the service will be instructors who give out lessons (swimming, tennis, chess etc) then will move to other small businesses.
I want to convey the idea of scheduling and/or appointment in the logo without having something too boring/classic. Please be creative, vivid colors are more than welcome!