Veroot is a search engine for the air freight and courier industry. The name of the company is based off of "Ver" from verity showing integrity in operation and will be the launch of the Verity alliance which shows transparency through operations. The "root" is a form of digging around. Allowing people to get the good information easily. We are going to delivery relevant searches for the air freight industry based on location of airports and companies. We have a yelp type site with google blood and a niche market in the field of courier and air freight work.
Our audience is more mature in that the industry we are in has been around in some form or another since pre-1940's. Since we are based online we need a logo that can cause people to understand who we are and what we aim for them to get off the site. We created a mock for the "V" in Veroot that is attached. We are not married to the design but that is where we were headed.
I would like a very fast loading logo. Something that could be large and in the middle of the page like Google's but could also be shoved in a corner like 37signals. I would like the entire name "Veroot" to be used in the logo. Color choices are not fixed but we have been experimenting with blues, oranges and purples (even black is fine). We are big fans of less is more and subtle notes of professionalism. We want you to fry our brains with a killer design. We will even take an all text style logo if it looks awesome.