We are a successful restaurant in the process of rebadging ourselves. An upmarket trendy cafe in an up and coming area, we have decided to rename to Caesars Cafe. The logo is very critical to our overall look and will determine which way we move forward with our new look and feel.
Tell us a bit about who you are and the people you reach
We are a family restaurant but at the same time, upmarket with many of our customers dressing up for the evening and celebrating event functions such as birthdays, anniversaries etc. We are trying to appeal to the demographic of 18-30 group.
Caesars is a very famous name and we want to rebrand it in our region with a fresh new look. Here is the brief as follows:
- Old or Contemporary look, perhaps Julius Caesars head stylized, perhaps roman text, perhaps contemporary text, show me what you are feeling when you see the name.
- Colours are sandstone, black and gold but feel free to use other colours if you feel they fit, nothing is in stone yet.
- Strong logo that can be transferred to signage, menus, posters etc.
- We don't want to set too many tight perimeters to give designers freedom to express a range of ideas.
Good luck, this is my third competition and so far they have been very successful!