The Daily Energy Report
I'm the Chief Conversationalist for The Daily Energy Report. I've spent the last 4 years in Texas working for a start-up energy efficiency solutions company. There I helped open the world's first energy efficiency store and learned about all of the different ways to be energy efficient and environmentally responsible. I feel that this industry is only going to get more attention over time so its important that we have the right people educating our consumer base on the issues of today and tomorrow. The show will spotlight the day's energy news but will also showcase interviews with industry experts, celebs, local and national leaders and other influential businessmen and women. In addition, lots of educational content will be displayed (about different types of energy, how its made, how to lower energy consumption etc.) and there will be a section that allows users to "take action" with partners that we have for lowing your energy consumption and being more environmentally responsible. While there are a couple of online magazines that target this industry, there are very few sites that actually produce web shows.
My goal is for the show to be the catalyst of a movement. This concept is going to crush it so I hope that you bring your "A" game when you think of the right kind of logo to design. Thank you to all that are willing to put their time into coming up with a design.
85% residential consumer; 15% businessman
Progressive thinkers with disposable income (lots of the solutions require upfront money but long term benefits are incredible), so preferably affluent people
People who want to learn about the energy industry
I'm looking for something that looks like its a news company but something that's a little more edgy that the wall street journal. I'm a big fan of keeping things simple but I would like someone's first impression to be "wow this is company gonna be really cool and reputable".
I'd prefer that the logo not be too "greeny". There are lots of logos out there that try to put off a "green" message. I want to embrace the green message but not be too much of a treehugger.
I'd like for the logo to represent the merge of brands ESPN, MTV and CNN.
ESPN in that they've done such a great job of humanizing the reporting of sports. They've got clever news clips "Coors Light Cold Hard Facts" and the personalities and anchors are all characters.
MTV does a great job of getting an audience to get together and follow movements. Even though they base their networks on music, they use celebrities and public figures to push certain agendas. And they do it very successfully.
CNN does a fantastic job of reporting the news. They are professional yet not to stiff but not to cutting edge. They have just enough personality to keep you interested.
I don't have any color schemes in mind but I don't want anything too crazy. Even though we're a little edgy I'm not into technicolor or some crazy color combination of green and brown.