Western Rodeo Logo w/ a Modern Twist

BeastMaster Rodeo

I am a 41 year old male that has participated in rodeo and horse back riding my entire life. I live on 60 acres, own 10 horses and participate in rodeos throughout the Midwest with my children. I have competed in saddle bronc, team roping and other rough stock events. I am a cowboy at heart and have just purchased a small company that sells gear to the rodeo industry via the Internet. My goal is to upgrade the entire presentation of the company, especially the logo and website. The current website can be viewed at http://www.beastmasterrodeo.com and it is not even close to being up to my standard. It in no way reflects my taste, but is what came with my purchase of the company.

My target market is youth participants (their parents) and newcomers to rodeo. Most all customers will live in rural areas and may or may not be involved in farming or ranching. For the most part, we’re looking at a male clientele, but not exclusively. Target age of user is 13-25, with average income and average education. Most enjoy modern country music (Carrie Underwood & Taylor Swift)

Looking for a logo that is highly appealing to the younger generation and is suitable for easy layout on apparel, similar to what’s seen in motocross. My goal is to create a branding image that is appealing on apparel such as long sleeve rodeo shirts, bags and jackets. I will also use the logo on the website and on my products, but that usage is secondary to my interest in a logo for apparel. Ideally the logo will incorporate a horse, bull or beast character of some kind, however I would accept a unique design that did not include such.

I will use the icon and the BeastMaster name separately on occasion, so the ability to separate the icon from the name will be ideal.

An example of usage on a long sleeve rodeo shirt would be having the logo placed over the pocket, words “BeastMaster” down the sleeve and logo on yolk of shirt.