Secco Italian Bubbles
Secco Italian Bubbles is a brand new wine company. We import sparkling wine from Italy. We want to make sparkling wine more approachable than snotty french Champagne. Our company consists of all Italians that currently live in the USA. We are young with great taste in a very approachable way. We are about sharing not exclusivity.
Our target audience is American Women and Man ages 27 to 55 that enjoy wine because it tastes good not because it's cool to drink it. We want to promote our product as a simple to understand sparkling wine, to have fun and have parties with. Our price will be just under $10 per bottle, so not the cheapest thing on the shelf but very manageable.
We would like to become the alternative drink to beer and hard liquor, when people are out and throwing parties at home.
The market currently has lots of wine in it, but sparkling wine is just starting to grow. Champagne is what everyone knows but it carries a stigma of expensive and exclusive. Prosecco is a sparkling wine from Italy, it shares a similar flavor to champagne but it's always been much more approachable by the masses, most Italian things usually are.
We would like the designer to be creative with the idea of sparkling wine from italy. The label must inspire people to pick up the bottle amongst a shelve of tens of bottles. An eye catching design is essential.
The idea of familiarity is also important, it would be good to put a symbol that reminds people of Italy, Bubbles, party.
Look must be elegant but simple, no crowded designs please. Modern, but warm.
Suggested colors are white, red, maroon but we are open for suggestions.
The bottle in the background will be a dark green, almost black to the eye. The bottle has a nice rounded shape. Please see the attached picture for the exact bottle (with a different label of course)
Label specifications are max H 70mm x W 90mm those are max dimension in millimeters.