Women's yoga wear brand needs a simple and powerful logo

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POSITIONING Joyberry aims to create simple but exceptional performance apparel for modern, active women aged around 28 who has a regular yoga practice routine and value functionality, comfort and versatility a lot. We celebrate youthful spirits and way of life that see no boundaries in what one can do and become, and explore life with both vigor and mindfulness. Combining both Western and Eastern aesthetics, each garment is designed to deliver the ultimate performance for low to medium impact sports with premium tech fabric. We believe the key to exceptional design is all in the details, from the use of ultra-fine yarn, itch-free thread, to stitch spacing and polished laser-cut edges. MISSION Marrying ultimate athletic performance with comfort, elegance with vibrancy, making online shopping for best fit effortless, empowering our customers to move thru different roles and possibilities seamlessly. Our website: https://joyberry-yoga.myshopify.com/ A good logo for us is： 1) Simple, distinctive, memorable a) Different from major yoga wear brands: Lululemon, AloYoga, Beyond Yoga, Athleta, PrAna b) Avoid traditional yoga images: lotus, yoga posts, etc c) Appropriate for printing on apparel: avoid fine lines, small details d) Recognizable: from a distance and in a yoga photo - good examples are Lululemon and AloYoga 2) Our brand positioning and style: Simple and functional (as opposed to the latest fashion trend), youthful in spirit (as opposed to serious), approachable (as opposed to luxurious), yoga (as opposed to traditional sportswear), feminine and subtle (as opposed to Nike, UA) and with an uplifting energy (as opposed to brands like Gap) 3) Good references - Lululemon: simple, distinctive, easily incorporated into the clothing design, shape of a female body - AloYoga: simple, distinctive, easily recognizable - Roger Federer: simple, distinctive, abstract but recognizable as initials, as elegant as Roger 4) Notes - Avoid using JB as initials - The word “Joyberry” may be too long to be printed on clothes, depending on the design

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