Women's yoga wear brand needs a simple and powerful logo

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POSITIONING Joyberry is a sophisticated performance-first yogawear brand. Targeting female yogi, aged 28-35, multi-cultured and progressive. We encourage living life with curiosity, vigor and mindfulness. Marrying ultimate athletic performance with simplicity, comfort, elegance & vibrancy. We are anti-fast-fashion; therefore, our prices are timeless. We believe the key to exceptional design is all in the details, from the use of ultra-fine yarn, itch-free thread, to stitch spacing and polished laser-cut edges. SLOGAN Live young Our website: https://joyberry-yoga.myshopify.com/ A good logo for us is： 1) Simple, distinctive, memorable a) Different from major yoga wear brands: Lululemon, AloYoga, Beyond Yoga, Athleta, PrAna b) Avoid traditional yoga images: lotus, yoga posts, etc c) Appropriate for printing on apparel: avoid fine lines, small details d) Recognizable: from a distance and in a yoga photo - good examples are Lululemon and AloYoga 2) Our brand positioning and style: Simple and functional (as opposed to the latest fashion trend), youthful in spirit (as opposed to serious), approachable (as opposed to luxurious), yoga (as opposed to traditional sportswear), feminine and subtle (as opposed to Nike, UA) and with an uplifting energy (as opposed to brands like Gap) 3) Good references - Lululemon: simple, distinctive, easily incorporated into the clothing design, shape of a female body - AloYoga: simple, distinctive, easily recognizable - Roger Federer: simple, distinctive, abstract but recognizable as initials, as elegant as Roger 4) Notes - Avoid using JB as initials - The graphic logo should match the typeface we have

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