We are looking for a new 'look'. We have had our logo for about 10 years now and are looking for a change. Our name is 'WOW Logistics' so we want to 'WOW' people. You should have fun designing given the name.
What inspires you and how do you envision the design for your business?
We are open to any and all ideas! As you will see with the current logo (visible on our web site) it is not very marketing friendly. We are looking for something that will keep us Top of Mind and express what we do. When people see our logo we want them to say 'WOW'. - Our business is all b2b (Business to Business) - Target Market is typically, middle to senior management, middle to upper class with a college+ education if that helps at all.
- Item 1...Colors need to stay the same as they are now. Burgundy (PMS209) and Black. We are open otherwise. Feel free to incorporate an additional color if you feel motivated to do so, but these 2 must be dominant in the design.
- Item 2...our tagline is "Our Name Says It All'' - Feel free to incorporate this tagline into the design if you want. Keep in mind, if you do, we will require one design of logo WITHOUT the tagline as well.
- the word 'WOW' must be in all CAPS but 'Logistics' can be whatever - mixture, all lower, etc.
- The design must be friendly to use in signs, printed marketing materials, promotional products (screen printed and embroidered) and web use.
- Name/Logo should be 'WOW Logistics'