Xenerchi

Xenerchi

First off, we want you to be passionate about this project and have an alignment with what we are doing.

We are a group of marketers who seek out new innovative technologies that change the way that people live their lives.

This is a new company called Zenerchi. The premise is The Zenerchi frequency optimizing chip which provides an abundance of energy, expressed mathematically in the form of “Energetic Physics” or optimal frequencies. These algorithms are stored directly as “coded” messages in our special proprietary compound comprised of the purest metals, minerals, and elements.

The Zenerchi product line will start with a silicon watch infused with the proprietary technology. Having a low cost high quality waterproof watch band will be perfect for demonstrating the product, shipping world wide, and creating a lucrative compensation program.

The energy that is flowing through your body at any given time is know as Chi. Your body is constantly creating, omitting, and losing energy. When your energy is balanced and your cell frequency is operating at an optimal level it requires less chi to function. Use of the Zenerchi products may increase flexibility, stamina, balance, energy, and much more.

Please see the below links of video to see the quality of branding we need. http://www.youtube.com/watch?v=Sg08…re=related
and http://cprimeusa.com/

The target audience of Xenerchi is:

Primary Market:
-Active men and women
-Play sports, outdoors, biking ect.
-Holistic and meditative people
-Ages of 21-59
-Want to be healthy and get healthier
-Want more energy in life without supplements

Secondary Market:
-Celebrities
-Athletes
-Notable personalities

We are going to be http://cprimeusa.com/ main competitor and we are going to eat their market share. We have a substantially superior product.

See their FB fanpage with all the celebrities/sports http://www.facebook.com/joincprime

Bottom line this is a lifestyle product, with a luxury look, feel and quality at a mid-range $50 price-point. It will be the next hottest product on the market revolutionizing holistic health, lifestyle and health the industry. This is a state of the art product looking to create a solid Memorable brand that will be known for its effectiveness, its style and its ability to change lives. We have 50-A list celebrities and athletes ready to endorse the product.

With that said, this product will require that the brand is simple but elegant, attracts the eye and creates a sense of well-being and energy enhancement.

Remember the name Xenerchi. Remember the Asian health 'Zen' and 'Chi'. Possible slogan "Optimizing the Human Frequency". The logo needs to incorporate these concepts and ideas into the design.

This logo will have to be colorful and creative but will also have to be created with offline marketing in mind. This logo will be printed on paper, rubber, leather, metal, and other materials. So this logo will have to look good in black and white, in color and engraving. Please see attached document to see what the products will look like to create the logo creation in mind.