We are about to launch the new generation version of our existing product currently called Flexistretcher. The name is a bit of a mouthful so we have created a sharper version with XStretch. It can be called Cross Stretch or X as in the letter X. See Flexistretcher.com.au for more information. The XStretch is an exercise band that is used to develop flexility, strength and power through stretching exercises and other movements. It is currently used widely in dance and gymnastics but we are looking to expand our market to physiotherapists, personal trainers, cyclists, runners, athletes in general so it needs to be neither masculine nor feminine. You can use any variation of the name including X-Stretch, X-stetch, XStretch or stretch. We are still finalising the wording for marketing campaigns to go with it but may include words such as flexibility, strength, power, stretch, movement.