Giant Brush/Yeti Brush. (Still trying to decide which route to go)
Your body. Cleaner.
It is a big, one piece simple brush that lets you clean every nook and cranny. Mostly focused on men, but it's very likely that women will be a large part of sales buying them for the men in their life so they start getting cleaner. A key capability is you can reach your whole back with the 20" handle so no more gross and greasy backs. It's not important to get the exact details of the brush as we are going to be creating different versions as we learn and grow, it's just important to show the brush in the logo...maybe a giant or a Yeti scrubbing his back with a giant brush so to speak.
Maybe show the giant or Yeti scrubbing his back and foamy suds on the brush or something like that so it's instantly clear that this is a giant brush for taking showers, that feels amazing making burly yeti's / giants smile when they are washing.
Also, I mentioned that purchases will come from women who want their man clean.
No pink, our target market is big burly men.
I like the facial expression and the color blue indicates trust.
This isn't a logo example, but might give a feel for what were going to accomplish here.