I like a site that scrolls easily with all the information clearly at your fingertips.
Homepage: Strong Logo with ample space to allow the viewer to pause and register the name. We also want a big featured image of the Cloak & Cuddle on a woman with a brief description of what it is.
We need more images to show all the features of the product - the outer fabric, the inner lining, the ability to wear closed, open, to nurse a child, or even to PUMP!
About Us: Allow for images and text, as we want this to lend a personal touch with a letter like setup and images to give life to the founders
Contact Us: A simple space for some text and a form for users to fill out and submit
Shop: THE MOST IMPORTANT PAGE!!! Clear, beautiful images with prices below, an ability to sort by price, style, etc.
Note that Cloak & Cuddle is just a single product - a single nursing cover design in a variety of fabric options.