PDWare is a portfolio management software company that specializes in resource planning (demand and capacity management) for large product companies as well as other types of companies.
This is business to business software. The target is executives, project and portfolio managers, who make decisions on what initiatives the company invests in and decide what people will work on those initiatives. Many of these people fail because they make good plans that are unrealistic because the people required to do the work are not really available, so they end up working on other things. These managers need real time visibility into who is available work on those initiatives, and which of the available people have the right skill sets to get the work done.
We need a quick advertisement to be used in electronic and print format. The ad should be a follow up to the highly successful "house of cards" ad (enclosed).
The underlying theme should be similar:
If you are investing in new projects without resource planning first,.... things may not work out the way you expect them to.
Sample company text:
PDWare(tm) offers practical software solutions for actively managing skilled resource demand and capacity"
I need to approve a design by 3/26 with final artwork on 4/2.
Finished Size Bleed Size Non-bleed Ad
(1/8" all white border) Live Type Area
6" x 9" 6.25" x 9.25" 5.75" x 8.75" 5.75" x 8.75"
• Mac format: 300 dpi for all artwork
• Layout should be Portrait orientation
• Illustrator eps, InDesign packaged files, or High-Resolution PDF (with bleed and crop marks) are preferred document formats.
• 4/C process or black-and-white half tones