We are launching a new Australian web based service for tradesmen.
"Tool-Log.com.au is building Australia's Easiest Online System for You to create a Secure Online Tool-Log helping protect your tool investments, increasing recovery of stolen tools if you do fall victim and helping reduce the incidences of power tool theft."
Our key offering is a free membership that allows logging of 5 tools, an upgrade to the individual membership for Unlimited Tool logging, 2 levels of memberships for businesses of different sizes, FREE public Buyer Beware Search allowing online purchasers of power tools to check serial numbers for potential theft of these tools before they purchase, expanded (paid) search capabilities for Pawnbrokers and Law Enforcement Agencies and an Affiliate program to power tool retailers, ebay store owners and alike.
Safety, Security and credibility are key principles and is encompassed in both our company name and tagline
Company Name: Secure Shield Media
Tag Line: "Log Your Tools. There's safety in numbers."
Log your tools so if they do get stolen we increase chances of recovering them AND decrease the thieves capabilities to pawn or sell them
Allow the public to search for free at any time to make the 1st reason more effective. End game is a reduction in theft of tools as thieves cannot on-sell as easily.
The target audience is primarily purchasers of power tools such as tradesmen - Electricians, plumbers, carpenters. contractors - but can stretch to the home handy man, gardeners & landscapers, painters, computer technicians, Audio Visual and smart home installers.
Safety conscious "tradies' that cant make their living without their power tools
Fear of Loss is the main driver for membership and equating value of the service to the potential loss - not just of the tools but the business/projects they cannot undertake without their tools.
Whilst the younger trades are internet savvy typically t his audience can be somewhat challenged by computers so messaging and call to actions should be clear.
We need a range of static and animated banners in various sizes that describe visually and verbally the core principles of http://www.Tool-Log.com.au. (Note when using the URL please use capitalisation as printed here)
Tag Line: "Log Your Tools. There's safety in numbers." This must be represented with punctuation and capitalization as it is. Should be used on every banner where possible
Protect your investment
Check the Buyer Beware Search before you purchase power tools online
Organise your tool-life
Tell Your Mates
The more people that use the service the more useful it is for everyone
Free Individual memberships on offer
The call to action is to Log Your Tools because of the above reasons
No native animals please.
We have no preferences for colours but they should reference the site in some way, but these site colours do not have to dominate the banners.
As these will be used primarily by affiliates and these affiliates will be ebay store owners and alike, professional online tool retailers - and they will be placing these banners on or near their payment pages - the security aspect is very important.
Sizes required - 1 static 1 animated for each size
468 x 60
160 x 600
300 x 250
I have resources to upload but uploader on site is not working at the moment.