We provide boxing, kickboxing, mixed martial arts and fitness classes in a fully equipped facility.
I have the logo based on a photo of an athlete winning his MMA fight. I'm looking for perhaps a better font to represent http://www.championgym.ca with the photo part looking less recognizable (because it is me and I don't want to make this ad campaign look egocentric), and more, er, logo-ish (remove the colour maybe?). It, of course, needs a 'champion' feel to it.
My target audience is largely male though females are increasingly interested in the fitness aspect, some even to compete. The gym's member have a great attitude collectively, sort of a 'good guy' image to it with strong positive overtones. Our values are inner strength, perseverance and inspirational with charity mixed in (mentoring kids). At the same time, competitors will be taking this logo to their fights to represent, so it has to have an edge. Thank you.