We are a mobile franchise that repairs, cleans and recolours leather goods at the customer's location. Our 50 franchisees cover all areas around the country. We work mostly on leather furniture, but also on the automotive and marine industries.
We need a new, fresh, modern design for our vehicles. Our franchisees drive white vans, mostly Mercedes Vito's Long wheel base vans. We have been running with our current design for 10 years. The brand is now well established and we are wanting a design that will bring a wow factor, and visually be strong with the brand in a prominent position, not a lot of words, but strong imagery. These vans act as a billboard on the road.
The web address should be included somewhere, http://www.myleatherdoctor.com.au
A spot for a franchisees mobile number should be included. THe corporate colours should be used throughout the design being White, Red(PMS485), and Black. Attached is the current van design. We used small icons to educate the customer on what services we provided. Now we want to be all about brand presence on the road and not have many words, mostly imagery. Our demographic is mothers, aged 25 - 45, with children, works part time and makes the decisions in the home about caring for the families leather furniture. Our commercial customers are medium to high end leather furniture retailers. The feel of the brand is a white collar service, a bit of fun, helping people who are time poor to care for their investments of leather goods.