Tell us a bit about who you are and the people you reach
I am a concerned citizen who thinks that government does a lot of good things (roads, schools, delivers the mail, and so on) and I'd like to see these contributions more broadly acknowledged and discussed.
What inspires you and how do you envision the design for your business?
Want to start a "Government is Good" viral marketing campaign.
I'd like a catchy graphic with the slogan "government is good." I want to make some buttons, maybe mugs, stickers, and a facebook fan page, with this graphic on it. Sort of a thematic viral marketing campaign to make people think about the good things that government does, think about how bad things would be without government, and challenge the common wisdom that government is bad.
My initial design idea is an American flag smiley with the slogan under it, but I'm sure there are other, better design ideas.
Target audience is younger people who are interested in politics, relatively high educational level.
They should value social justice, equality, and will probably be environmentalists.