In Massachusetts alone, nearly 3,000 kids are on waiting lists for mentors, and the vast majority are boys from communities of color (mostly African-American and Latino). On the flip side, most current mentors are Caucasian. We need a compelling logo and general campaign identity to be used on promotional postcards, other possible collateral and the Web, to help us appeal to and attract more mentors of color (especially men; but women of color are also needed).
What inspires you and how do you envision the design for your business?
Based on feedback from leaders in the communities we're targeting, we want the creative approach to focus in on telling the stories of current mentors of color, and the enormous amount of fulfillment they get from being in a child's life. We also want them to tell prospective mentors that it's easier than it looks. We envision using close-up, active photos of African-American and Latino mentors. (Our non-profit organization, Mass Mentoring Partnership -- http://www.massmentors.org -- is an umbrella for youth mentoring programs across Massachusetts (including Big Brothers Big Sisters organizations).
- For promotional postcard: Web URL & tagline: Change your life and the life of a child. Become a mentor today!
Lots of photos of mentors/mentees of colorColor scheme must complement Pantone 7470c and Pantone 5487c (from our organizational brand)A compelling design that will help to attract men (not too soft)
- Stereotypical multicultural designs (no African stick figures, drums, etc.)
- large blocks of reversed-out type
- capital letters
- too many funky fonts
- too busy/difficult to read