I used to work in the sports supplement industry and now I market and sell fitness ebook products online. This is our workout for women that is based on the scientifically proven proportions of a perfect body.
This is the sister product to our current mens workout called 'the adonis index workout"
The Venus Index Workout is a science based approach to shaping a womans body into its best form.
My academic background is in human biology and nutrition and I was also a professional strength and conditioning coach.
The goal of this product is to show women how to build the best possible figure.
Tell us a bit about who you are and the people you reach
The target audience is women between ages of 18-40 who have some experience working out with weights but are looking for a more targeted workout.
They are likely consumers of fitness magazines, online fitness websites and will likely be subscribed to multiple fitness mailing lists.
Health conscious, self motivated, seeking information.
This isn't for the average woman.
It's for women who already have some savvy in a gym or with exercise and want to take their body to the next level.
The name: "Venus Index Workout"
Author name; "by John Barban"
Tag Line: "For perfect shape and muscle tone"
Pictures of a female mid section/torso (no faces)
Logo/symbol: Somehow need to work the "phi" symbol into the design (example of phi symbol is attached...don't need to use this style of logo or font, but just the symbol itself)
Colors: Anything goes
Fonts: anything goes
Pictures involving working out, weights exercising are all good
No yoga pictures
This is brand new there is no brand material or look as of yet.