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Fun Faux Movie Poster for a Public Company - 2021 Phoenix
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Life360 is the world's largest mobile app for families - are core features are centered around location, communication and family safety. Our users are families around the globe, and moms are our primary target (but we also have tons of dads, so need to be somewhat gender neutral). We are a public company and you are free to use your work and our name in your portfolio, and this could lead to other work.
We want a movie-style poster that conveys our company and its 2021 themes in creative and fun ways. We pick animals and themes for each year, and you can see our 2020 contest by going to: https://99designs.com/poster-design/contests/fun-faux-movie-poster-public-company-969491/ This year we want a poster that has the following primary elements: 1) Life360 logo 2) 2021: Year of the Phoenix (this is the main header) 3) Pandemic, Product, Public (this should feature prominently) 4) Taglines - for each of our 3Ps, we have the following phrases Pandemic - Gone for Good Product - Our New Innovations Public - Ready to Come Home 5) Footer content to make it seem like a movie poster (see text in PDF I attached) OPTIONAL - only include if they fit nicely in the design 5) Awards in laurels for Best App, Best People and Best Vision (see PDF) 6) Fake actor names (Peggy Johnson, Noah Johnson etc see PDF - if you cant fit all the names you don't need to include them all) 7) Quotes about the 3 Ps. They should be subtle and blended in with the background, and are NOT meant to be a prominent part of the design. Here are some to experiment with (only include one at most): "The three Ps are back, and no, we aren’t talking about the Paycheck Protection Program”" “The three Ps are back, only better” “It might be a little bit of deja vu, but at least it won't be 2020 again” “Crushing the Pandemic, the Phoenix rises from the ashes laying the golden egg that births the new three Ps" “Pride, People and Platform still exist...just in a new form” As a bonus, it would be great to incorporate elements from our app into the design. Take a look at www.life360.com or search Life360 in the app store to see what we do. Some of our core features are: 1) See family members locations on a map with real time speed (so you could have someone in a car with how fast they are going) 2) Get notifications about family activity (Sarah Arrived at School, Noah has 10% battery) 3) Check in at key places (David checked in at SFO) 4) Get help after a car crash through automatic crash detection (Crash Detected, Ambulance Dispatched). Don't try to squeeze in too much - these are all ideas. Again, check out our app store landing page to see how we show off these features to our users. UPDATE: I just uploaded our brand guidelines. While this is not meant to be "on brand" per se, if you can incorporate our color scheme that would be great. E.g. our primary color is the purple referenced in the brand docs, so that could be a good background or anchor color.
Make sure you look at the PDF that says 2021 Year of the Phoenix - it has a rough layout along with the proper text to avoid spelling issues. Remember to look at our last contest here for inspiration. Ive also uploaded a few exmples from prior years below. https://99designs.com/poster-design/contests/fun-faux-movie-poster-public-company-969491/entries
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