Andiamo! is an annual sales conference put on by Eurotech Inc. (http://www.eurotech.com), the North America branch of Eurotech Group.
We move the conference locale every year, so when designing a poster image for the event, we like for the theme to reflect the excitement of the city to which we are going.
Tell us a bit about who you are and the people you reach
Target audience is a group of Sales Reps, 95% male, age range 30s to 50s. Tech savvy in their jobs and like to have fun as well.
I want the image to be very Vegas - something that will reflect the excitement and uniqueness of the city without being too showbiz oriented. No showgirl images!
Need to incorporate text:
"Andiamo! 2011 Sale Conference"
"January 26 - 28th, 2011"
"Las Vegas, NV"
One thought had been to modify the "Welcome to Vegas" sign... Iconic Vegas landmarks would be great to incorporate
The files we will require are:
Print file format - .ai (CMYK)
Web file format - .jpg and layered .psd (RGB)