Teaching marketing techniques to small business owners and franchisees to boost profits in their local area.
Book Cover - front and back. This is a lead generating book which will be given away for free although i do want to have a value assigned to it of £3.99. It is a book about lead generating techniques that i have used to varying success that business owners can use in their business to help them boost or grow their business especially within their local area. The book is aimed at small business owners and franchisees so should look professional and impressive but not too formal - they are getting something valuable for nothing! The back of the book should have a photo of me with testimonials and a little bit about the book - copy is attached. My website colour scheme is red - feel free to have a look at http://www.katiediacon.co.uk for inspiration. Feel free to be creative on both sides. I don't necessarily want it to look too business book like but not too informal either.
Please leave space for the barcode and ISBN number which will be provided to the winner for insertion.
Target audience is small business owners.
Book title is - Proven Business Boosting Activities
Subtitle is - How to create more money and more time as a small business owner or franchisee operating in a limited catchment area.
Author - Katie Diacon
Testimonials will follow so please leave space to include them on the back cover. They will be short and there will be 2 of them.