BuyerVerse.com is an online introduction site where sellers find buyers for $1 (no commissions). Buyers post what they want at the price they want to pay and wait for sellers to find them. Sellers get instant satisfaction in finding buyers immediately (opposite concept of eBay type sites).
The site will allow Buyers to post not just goods, but experiences (ie, lunch with favorite sports star for $x).
We are trying to taget both Buyers and Sellers in this launch campaign. We need one message that can communicate that Buyers can post what they want, while Sellers can instantly search for Buyers for the goods they wish to sell.
Our desired customer is male or female, age 35-59, HHI of $100k+, online shoppers.
The main message the ad needs to convey is:
• Model thinking about what she wants to buy. If you want to incorporate specific text, it should be “I’ll pay $1000 to have lunch with Oprah.”
• Model thinking about what she wants to sell. If they want to incorporate specific text, it should be “I just found 29 buyers for my Rolex!”
The key elements we need the ad to show are:
• Buyerverse logo - attached
• Model on site (or using computer to convey usage) - attached images are for direction - can use any similar images
• Any other items that help convey message
Colors to incorporate:
Red & cool blue