We need an 8 page 5.5in X 8.5in program description booklet for our Comprehensive Behavioral Healthcare Program for Senior Living Facilities. This piece will be sent to Nursing Home and Assisted Living Facility administrators as part of an initial direct mail campaign and also used as a leave behind for cold calls and pitch meetings.
The tone should be warm, contemporary, upbeat, and highly professional. Pictures of elderly persons should be positive. Pictures of professional staff should not be using any medical equipment including stethoscopes. Professionals in business attire or a lab coat are acceptable. Pictures of a professional giving information to a Doctor in a lab coat with a stethoscope are acceptable. We are doctors (psychologists) who consult with and provide information to medical doctors. We are not medical doctors and it is a violation of our ethics guidelines to portray ourselves as such. The services we provide are individual cognitive assessment, individual therapy, group therapy, family therapy, facility staff training and program consultation.
Our logo is in the files section and should be incorporated into the front and back covers. It does not have to dominate. The logos font files are also included
Our contact information should be placed on the front cover and is as follows-
Comprehensive Counseling P. C.
1920 S. Highland Ave. Suite 300-10
Lombard, IL 60148
Our tagline is - Experts in Human Excellence
The Copy is included in the files. This is the copy we would like used. We want you to arrange the copy in an easy to read and graphically impactful manner. You may use headings, subheadings, character sizes, bold, italics, bullets, and font types as you see fit.
Website: Please visit our website to get an idea of colors and overall look of our organization. http://www.comprehensivecounselingpc.com
File requirements: Cmyk color conversion preferred. Most file types are acceptable word, adobe files, ect. this will be going to print full bleeds are fine. The files must be editable.