Tell us a bit about who you are and the people you reach
Ice-Loc developed a product that keeps pipes from rupturing when they freeze. It's made of a flexible material that is inserted into a pipe and sealed in permanently. The product will be available in DIY home improvement stores nationwide.
What inspires you and how do you envision the design for your business?
We need to have our packaging redone to give a clear visual picture of what the product does. It should be clear on the packaging that Ice-Loc prevents frozen pipe ruptures. We also need to make clear on the packaging that Ice-Loc is safe for drinking water and won't significantly affect water flow. All necessary certification symbols are attached (NSF, ANSI, FDA)
The package consists of 25' of the flexible Ice-Loc Core, 5 stainless steel spring clips. The redesign will be done on a 10" Hang Tag and a 2-sided package insert. On the outside is a description of product Installation instructions and some additional information are on the inside, not visible until package is opened. See attachments for updated files and a picture of the package and product in file (Full Package Mockup.jpg)
We are targeting the home improvement store customer: age 45, 50/50 m/f, $54K Annual Income, in colder climates, with limited DIY know-how.
Ice-Loc needs to represent that it solves an expensive problem with a one-time, easy installation.