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I am a third generation, female car dealer. I am launching a new referral program. I found a publication that quoted my grandfather in the early 1960's. He was talking about his revolutionary referral program. So, I am launching my "Vintage Referral Program". I want to get across two major points/evoke two major emotions: 1. feelings of nostalga for an era gone by; and 2. feeling of excitement that they can actually drive a new car for free if they refer 10 more more people. And, at levels before that, people can earn lots of free stuff.
Tell us a bit about who you are and the people you reach
It's an in-dealership, poster sized display for now but we spend $1mm a year in advertising and this is probably the launching pad for a huge referral campaign. Our customers are middle-class, salt of the earth type people. We are targetting people who are driven by FREE STUFF.
I am looking for a vintage late 1950's/early 1960's feel. I want it to be crisp and clean. It can be full color. I'm attaching a basic layout. You are free to use artistic leeway and insert pictures and/or images where you see fit. My only requirement is that the text all gets in it and that you leave a space for a picture of my grandfather (which I will insert). It needs to be poster sized.