We have just renovated 47 apartments including, brand new furniture, plasma TV's, Stainless steel kitchens, bathrooms floors.. Everything is BRAND NEW! However the locals still think our apartments are old & scabby on the inside. We need the flyer to grab their attention and make them interested in our apartments.
The Palm Apartment Rental Flyer
The Palm Apartments are located in a regional city in Australia. They were once an old, run down block of apartments that had a colourful history (Bikies used to live in them even the police used them as a back up when the local jail was full)
We purchased the apartments and spent an enormous amount of time & money giving it a total facelift (inside & out)... We now have the best apartments in town with a large chunk of the local corporate clients using them to house their employees - However we want to attract private renters and let them know they too can stay at our apartments and enjoy the high standard of accommodation at an affordable price.
Traditional media just doesn’t seem to deliver the message, so we are doing a targeted mail drop to over 3000 household in the town, informing them how good our apartments are launching a promo where the first 5 people that apply and get approved for a 6 month lease will get a $500.00 gift card at Coles Myer. (We have a conditions apply and I can email those to you later)
From a design point of view we have established corporate image and A4 size flyers, so you can use these as a guide. People can email email@example.com and I will forward you our logo and existing flyers to work from. You can also visit http://www.palmswhyalla.com.au for a look at the apartments. I also have before and after shots of the apartments in JPEG format to use as well.
The size of the flyer is a DL card (22cm X 11cm) Full colour and double sided. Please budget for a 2mm bleed.
- We need a great heading on the flyer
o Want a change of Address
- Things to point out is
o Our apartments are fully furnished
o Brand new Galley Style kitchens with stainless steel appliance
o Includes all kitchen appliance and utensils
o 42 Inch Plasma TV with cable TV
o Off Street Parking under 24 hr security surveillance
- Highlight the Promo as this will be the hook.- I think that on the back side we should have a form that allows a person to fill in their details and drop it into our office (19/75 Bradford Street, Phone 08 8645 9333
- It would be great to included a little matrix about paying too much rent for old and dated accommodation. When someone stays at the apartments they get a fully furnished apartment and cable TV (cable TV is called Austar). Usually people have to pay rent and extra for cable.
- Please be creative.
- Stick to exisiting corporate image
- If I think of anything along the way I will let you all know!