We are a small Australian supplier of medical products.
We have a range of medical paper towel products, and one of our customers would like these products rebranded for them to sell as their own brand.
They have decided on the name 'Superior Paper', and we now need a logo and label (for the packaging) to be designed for them....
Targetting an existing market of paper towel users - mainly hospitals, private medical clinics, day surgeries.
We need a logo for 'Superior Paper', and an A4 sized packaging label to go on the side of boxes, which contain 12 rolls of our medical paper towels.
The label needs to contain:
1. Logo (largest font- needs to be very prominent)
2. Model number (07-101 and 07-102 - only one model per box, so two labels needed, each with a seperate model number) - needs to be fairly prominent, but not as large as the logo
3. Specifications of the product: 'Utility Roll, 17.5g/m2, 2 ply, embossed' (fairly small font)
4. 12 rolls (large font)
5. Packaging data: '32(L) x 22(W) x 52(H)cm 5.85kg'
We would love to see both some one-colour designs, and some multi-colour designs, as we are not sure yet which we prefer!
I have attached an example label - it's very basic, but it gives an idea of a possible layout.
Logo - you have full creative license! Bear in mind that it's a fairly bland product, with not much differentiation, and being sold into the medical market. So a relatively conservative logo with a slightly modern, distinct feel would be great. Something that is instantly recognisable.