New Energy Drink needs a label design

5th Gear Energy Drink

We have created an energy drink that will compete with Red Bull. This drink will primarily be used at clubs/bars as a mixer. However the drink tastes better then most energy drinks so it could be drunk straight from the can.

We need our can to be designed. The energy drink can is a 8.4 ounce can (like Red Bull) and I have attached the pdf measurements of the can.

We have our logo and have attached it. Please note, the color schemes can be changed out as well as the font styles/sizes to meet your design eye.

So we need a can design that allows our brand to flourish, allows expansion to other flavors, have a cool background treatment, One great example is amp energy drink (view this image of there product line http://www.energyfiend.com/2008/05/…-new-taste ). In addition the can design must fit on a shelf next to all the energy drinks at 7-11's, Walmart, etc, etc. Meaning we dont want a energy drink design that stands out so much it overwhelms people and makes it stand out bad. We want it to grab peoples attention, but in a good way. Subtle is the key someone.

The items needed in our can design and you decide where everything goes

1) logo
2) our tagline
3) additional copy
a) 8.4 ounces
b) 5thGearEnergy.com
c) Lightly Carbonated
d) Serve Chilled
e) Distributed by
5th Gear Energy
5307 E. Mockingbird, Suite 925
Dallas, Texas 75206
f) ingredient box (leave this blank but the size needs to stay the same as in the pdf)
g) upc code (pull a stock image of a upc (we will swap out on our own when we get our upc sticker)

So the main thing is to incorporate our info, create a great background treatment. Ultimately create a design of a can for an energy drink that you would want to drink.

We do not want just a black background. This is boring and we wont use it. You must create 2 designs. One is Regular and the other one would be a different color scheme to represent SugarFree. So on the sugarfree design, add the word SugarFree somewhere.

We will be giving feedback to the designers each night.

Also, for the person that designs the can, there will be tons more opportunity for us to work with us We have cooler designs, flyers, t-shirts, plus much more.