This cover design will be used for a box and DVD cover for a music sample library. The cover must be eye-catching, classy, creative, and communicate brass/horns.
Vir2 Instruments (http://www.vir2.com)
The title of this product is "MOJO: Horn Section" ("Horn Section" is a subtitle.)
You can get a good idea of what we're looking for if you take a look at other covers in our series and of other products like ours. You don't have to emulate them, but they'll give you an idea of what this design will be sitting next to on a store shelf:
Also, look around http://www.vir2.com to get an idea of the general graphic style.
Here are five mockups that have been previously submitted to us. None are finished, but each has elements that we like, and they might provide ideas or starting points:
We do not have a particular color scheme or look in mind. In fact, we like that each product in our line contrasts with each other.
Things we'll be looking for in the design are: some representation of brass and horns. The product includes recordings of trumpets, trombones, saxophones, and so on. This may require the use of stock photography; if you choose to use stock photography, use the preview image from the stock photography site to do the mockup (the watermark is OK for now -- we'll overlook it), and if your design gets chosen, we will pay for the stock photo to be purchased at full-res and then have you substitute the real version in the design after the conclusion of this contest.
We want to be careful not to pigeonhole this product. While one of its uses is big band horns (http://tbn0.google.com/images?q=tbn…Band1k.jpg) it will also be used in modern pop, funk, R&B, salsa, and other contexts, so we don't want to make it dated or old-fashioned. This is a contemporary product. We'd prefer it look cutting-edge and modern.
We are also OK with more abstract designs -- you don't *have* to use stock photography. But somehow we do have to communicate the genre/instruments.
Titling is important. Making "MOJO" prominent and characteristic is an important part of the design.
The Vir2 logo should appear in one corner of the design (any corner). You can get a screen-res version here (http://bigfishaudio.com/page_elemen…ir2_sm.jpg) and we will provide a full-res version after the conclusion of the contest.
We are offering $300 for this design. This is understood to include the design itself plus reasonable minor modifications which we may ask for after the conclusion of the contest. The $300 does not include stock photography, which we will purchase separately from your $300 fee. Please be economical in your usage of stock photography; we won't spend several hundred dollars just to acquire a photo.
The design can be created using any graphics program(s) you like, but we would like final delivery in PSD or PNG format, layered, at 300dpi. Dimensions are 7 in wide x 11.5 in tall. (Mockups and interim versions, especially using lower-res stock photography previews, can be smaller and at screen resolution, but keep the same proportion.) Again, don't worry about any watermarks (if any appear in stock photography you use). We will overlook them.
The final design will be printed on a box cover as well as a DVD cover (which is a similar proportion), and elements of the design will be used elsewhere in the product and in marketing materials.
- Eye-catching, clean, elegant, expensive-looking design.
- We generally like Apple and Web 2.0-style graphic design. Gradients, fades, lighting are great when done well.
- Some representation of brass, horns, big band. You don't have to include every instrument in the collection.
- Clear titling of "MOJO: Horn Section".
- Cartoony or 70's retro designs (search Google images for "funk" and you'll see a lot of designs that we don't want to pursue)
- Designs that are too dated or overly pigeonhole the product into a specific genre.
- Designs that are very busy. Simple is better.