CONCEPT! CONCEPT! CONCEPT! We are want this to be a FUN idea and the concept must be a strong idea, not just pretty type.
The card will be a folding card, from the top. We are looking for a "Cover" design as well as a simple internal layout of text. Please put 99% of your creative efforts into designing the FRONT (cover) of the card.
We do not have a particular size restriction, but ideally the card should be no larger than 6" wide by 4" tall. Some variance is acceptable, but do not design a SQUARE card, it costs more to mail.
MOST IMPORTANT: We are looking for "CLEVER" and "CUTE" ideas that can be funny, enlightening and emotive... however, if you have a nice still life image, we will consider it. Try to have fun graphics... not serious / boring.
Here is a link to the cards of the past. DO NOT use the same idea, we're looking for something unique. Here is the 2007 card:
http://tinyurl.com/mbdppd (notice the empty plates and forks make a snowman)
And the 2008 card: http://tinyurl.com/n7o788
Here is the internal creative brief which is similar to the information here: http://tinyurl.com/ktbenc
We are not limiting the number of colors either... CMYK or 4 color spot. Please design what you think works, but more importantly, the "concept" must be great!