This project is an oversized two sided postcard (8.5’’x5.5’’) in 4 colour process on an FSC certified cardstock paper.
This is an unaddressed mail campaign, no need to leave space for address.
How the piece looks is up to you, but there needs to be a connection to our website: http://www.hostpapa.ca. Remember this design could be seen across Canada by thousands of people: don’t be afraid to give it your personal spin!
The piece should break through the clutter and communicate that HostPapa:
• Has a special offer for you
• Gives you more for your money
• Is easy to set up and use
• Is cost effective
• Is environmentally responsible
It needs to push our special offer and generate a sense of urgency on the viewer.
See the attached document for the main points to include
Those are the points that need to come across, certainly not the exact words we need! Go ahead and give the wording your own personal touch, you can make it work.
People seem to like the HostPapa character, so don’t be afraid to use him. This is your design, just go for it.
Remember: there needs to be a clear call to action and a sense of urgency. Get them to the site!