Product: Men's Undershirts
We created RibbedTee out of necessity in early 2008 when the founder could not find an affordable undershirt that fit him properly. Our undershirts were designed with a special blend of fit, feel, function and comfort. We've crossed the benefits of the ribbed tank top (fit, comfort, length, light-weight) with the full coverage protection you get from a standard undershirt. Together, they offer the wearer an undershirt that not only fits them properly, but feels incredible to wear - wash after wash.
This design will be used on promotional drink coasters that will be used in various bars in/around the LA/Hollywood area. Demo is guys/girls 21 - 35 years old. Key to getting the attention of this group of people is to create a design that is bold/shocking/semi-controversial (but tasteful/professional) so people talk about it and in turn remember the brand name and the domain name.
The design is meant to play on the concept of meeting at a bar, a guy and a girl getting together, and experiencing the "day after" with the guy, of course using the undershirt as the center of the concept.
We are printing 2-sided promotional drink coasters and looking for designs for each side of the coaster using a combination of one image/photo (provided) with a advertising tag line (provided). Designer's concept submission should be for both sides of the drink coaster.
Creative specs and recommendations are below, however, please use them as guidelines and feel free to take your own creative liberties.
Drink Coaster Specs:
Pulpboard Coasters, Full Color, 4" Square.
Imprint area: 4". Full bleed on images. Text at least 1/8" from edge
Please see the following URL for more specifics
## Tag Line - Front ##
"Don't Forget Your Protection"
"Always Wear Your Undershirt"
suggested image: _JMS3463.jpg
## Tag Line - Back ##
"Get it on. Get it off."
"But don't leave without your RibbedTee"
suggested images (only use one image on the back): _JMS3624.jpg, _JMS3629.jpg, or _JMS3642.jpg
Images (compressed in zip):
Our corporate colors are:
light gray: R 194, G 193, B 193 (#C2C1C1)
gray: R 131, G 130, B 129 (#838281)
dark gray: R 56, G 52, B 49 (#383431)
orange: R 231, G 120, B 23 (#E77817)
We currently use the following fonts. You may use other fonts if you think the design can benefit from it:
Each side should have our company logo and our domain name. Our goal is for people to remember the image and domain name (or brand) after they leave the bar.
If you have any other questions, please let us know. Thanks and we look forward to seeing your designs!