Updated A5 Booklet design for Maid4You!

Maid4You

Booklet design for Maid4You who are the premier provider of domestic and home cleaning throughout Australia. Specialising in providing unbeatable house cleaning, Maid4You have built an expertise for cleaning houses to the highest possible standard and supplying an exemplary customer service.

Maid4You is part of the Maid2Clean group of franchised business originally founded in 1993 in the UK. We have over 130 franchises operating throughout the UK, Ireland, Scotland Canada and Australia.

Maid4You is rebranding the marketing material that we use with Maid2Clean in the UK to reflect our market here in Australia.

This project is to re-design out current 12 page customer information booklet to a more attractive and welcoming design.

Less or more pages will be ok but all the text will need to be kept. This can be re-formatted in an interesting and professional way with colours and art lines reflecting cleanliness, trust and honesty.
The booklets will be printed in A5 format so the font will need to be a good and readable size to view when printed. I am happy with a white background or any other suggestions that would compliment the overall feel. I want it to look fresh and new so our customers can feel comfortable and safe with our company.

The booklet will need to incorporate our Maid4You logo. Any images used (istockphoto or the like) should be licenced for Maid4You to use. Images can be taken form our website or current booklet as we have licenced them or any new suggestions that suit.

The booklet should compliment the streamlined approach of our new website design that we have implemented with Maid2Clean in the UK.
See http://www.maid2clean.co.uk/beckenham/index.php

I have attached our current logo. The colour can be lightened if it would suit the overall look and feel of the booklet. I’m open to a suggested colour change if you feel this might suit. I have already had our flyer redesigned by a local designer but pending the result from this booklet, I might consider submitting it for another re-design. I have uploaded the Maid2Clean leaflet and also the newly updated Maid4You concept flyer.

The flyers are printed in A6, high gloss, 300 gsm for maximum impact. I have uploaded these so you can get a picture of what we currently have.

This would be great if it can be designed in Microsoft Publisher so I can modify any updates but any other software suggestion can be offered! Also a print ready file to be available.

Please feel free to ask any suggestions so we can some up with something fantastic together!

I want to be able to update all Maid2Clean material for the Australian market so Maid4You has the best possible chance of success.

In addition, I have another information booklet which is for our cleaners. The winning designer would be in a good position to be able to assist with the design for that work.

**** UPDATE
I have just uploaded the Microsoft Publisher file for the booklet.
I appreciate the 12 pages may seem daunting but even just a reformat and layout of the original file to a more appealing one would be considered. I just want to improve on this one a bit as I find it a bit bland and unprofessional looking.

Thoughts or suggestions are more than welcome!!

Target Audience
Everyone in the domestic market who require domestic home cleaning. Generally people with less time and more disposable income who require a regular cleaner – generally 2 hours a week. We also have a few elderly clients so the brochure should be welcoming for them.