chateauyamT さんはデザインコンペを開催して新しい 商品ラベル を入手しました。
Challenge yourself to design an expressive label for an international craft spirits brand
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Blue Rabbit Distillery
Blue Rabbit Gin
Quality craft gin with a unique flavour profile as a result of the careful selection and blend of botanicals from Japan and Europe. Made in Japan by a Scotsman. Produced in Denenchofu, Tokyo. Small batch. Individually signed and numbered. Perfect on its own or in a cocktail. For everyone who appreciates quality and craftsmanship.
Anyone over the age of 18 (UK) and 20 (Japan). People who enjoy craft gin and cocktails and looking for something unusual. For male and females, mostly in the 30-60 age range, primarily for Japanese and U.K. markets. Medium to high income earners, professional, sophisticated individuals but should appeal to anyone who enjoys quality craft spirits.
Front Label: A label that will compliment the bottle design (as in marked bottle image uploaded) and will stand out on the shelf (like the Cuervo skull tequila label). Consideration could be given to work with the uploaded blue floral design, in any element of the rabbit image uploaded, if it’s thought feasible, though it’s not essential. I have uploaded the original rabbit image and my blue pencil sketchover to give some idea as to direction. I don’t have the rights to this rabbit image but will consider purchasing the rights to a similar style image or consider an original interpretation. Regarding text, I would like the brand “Blue Rabbit” to be prominent. Other info should include: Gin Made in Japan Small Batch There should be an area either at the bottom of the label or a smaller separate label for “Batch no.” and “Distiller” with a space to add a handwritten number and sign. A possibility is to keep the front label area clean and incorporate space for signing into the back label (that would be created separately at a later stage and would have to be bilingual). A few of the main ingredients in the gin would include Yuzu, Hinoki (Japanese cypress), Dandelion, Foxglove, Rhubarb and Sencha Japanese Tea. Neck label: I would like to consider the same theme (in terms of color) as the main label. No Back label needed at present. Also, I would like consideration given to my official company Hanko (ink seal) to appear somewhere on the neck label as I’m planning on appealing to both the Japanese market and the UK market so would like a little Japanese flavor to the labeling, if even only in the hanko seal. An image of the square seal has been uploaded. The other images uploaded are just designs I like. I’m not sure if they will be of any help.
Please select a label size according to the bottle dimensions on the uploaded bottle image.
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