This is the bottle that will be used for the label. It's a translucent black bottle.
Yoga Mat Cleaner
The Soucha Yoga Mat Cleaner is specially formulated to freshen, deodorize, and disinfect yoga mats. It is safe and non-toxic.
People who do yoga. Primarily women age 20-50. We want to position this as a premium brand sold to customers in major metro areas that may for example, take the NYC subway to a Yoga Studio on Saturday morning and want to make sure they clean their mat when they get home. This customer uses premium beauty products, drinks premium bottled water, and would want this yoga mat cleaner to fit in the same realm of branding.
We need a product label that will fit our 4 oz bottle. The label dimensions are 5.5" x 2.4375". Please note that the Soucha logo has not been designed yet, so feel free to be creative on how the Soucha brand name is presented. The side parts of the label should include space for Directions for Use as well as a Caution/Warnings sections and a UPC barcode. We want to keep the design looking simple, elegant, and premium. Something that could be sold next to Lululemon yoga wear or Athleta yoga wear for example. This product should look more like a beauty product than a typical household cleaning product. The label will eventually placed on translucent black bottle like one of the bottle images uploaded.
Avoid being too loud or too playful with the design. Readability is also important so we want to avoid script fonts and complicated serifs.