PGI produces high quality personal care and home care products such as shampoos, cleaners disinfectants, and laundry care products. These products meet very high standards for cleaning efficiency and environmental criteria.
Design a label for a base soap/cleaning product that can be used in a variety of applications such as body shampoo, hair shampoo, hand soap, and dish soap. Additionally the product is highly concentrated to minimize storage space and has a 5 year shelf life.
The initial target market is "preppers" or individuals who will store rations and supplies for emergency use. A long term market focus would be camping or RV markets where space and utility is valued.
The focus on the initial market with the "preppers" would not necessarily have an environmental theme.