Brainy Baby Food is the first baby food that bridges neuroscience and personalized nutrition. Children experience explosive brain growth during age 0-3 and based on scientific research, there are 12 specific nutrients crucial to enhancing infant brain development. Only a handful of baby food products in the market today contain even one or two of these nutrients. Brainy Baby’s formulations will be the first product in the market that maximizes brain development and meets children’s daily nutritional needs through our formulation that contains multiple key nutrients essential for brain development.
Target Audience is a mother with baby from 6-18 months. Gender female, age 30-40, location: urban (San Francisco, New York) Income level : high, education level: high
we'd like our baby food package design to be differentiated than current baby food in the market (such as Geber, Plum organic). Our product key differentiation is on unique neurosience discovery, we want the package design can be perceived "scientific", "credible". Also we want it looks premium, sophisticated and artistic. we have a range of product, each one will represent one special nutrient , such as Iron, DHA. We'd like to have a consistent and impacful series product line up (eg: vitamin water). we want the ingredients of products to be displayed on the design in an artful way, (we dont need to show all the ingredients in details) we also want the nutrient of the product eg DHA, to be clearly showed and impactful.
to avoid to become too childish, "kid-like", carton look. to avoid too many things in the design, too plentiful. avoid be too colorful (using many different colors in one design, looks very messy) avoid too casual style.