The client's brief was centered around showcasing Turkey's natural beauty worldwide by connecting its diverse natural stone treasures with the global market, prioritizing unparalleled elegance and distinction for clients. They aimed to establish themselves as the top destination for sourcing premium Turkish natural stones, emphasizing the importance of iconography in their brand identity.
In response to the client's request, I approached the project by drawing inspiration from Seljuk geometric art in line with the vision to represent Turkey's cultural heritage. The logo aimed to reflect the elegance and sophisticated structure of Turkish natural stones, while the brand icon was inspired by geometric art motifs seen in all historical Turkish architecture. The deep red tone used in the branding reflects the Anatolian landscape.