SocialKea is a web based customer care / customer support platform. Companies subscribe to it to get tweets, posts on Facebook, LinkedIn etc. and to work on them in a team. If a customer needs help or is dissatisfied with their products companies can react and never lose track of this conversation.
SocialKea is therefore targeted at marketing, after sales and support people in companies. And before you ask: "Kea" is both a bird (intelligent, playful, tendency to kill sheep) and a play on "care"