PhixLift is a small business formed by a couple who have been together for eight years. In this time, we have learned a lot about the cyclical nature of life, especially the "renewal" of things that have gone bad. Phix comes from Phoenix a term and concept we have always had up front and center - based on classic mythology: a unique bird that after time burns itself on a funeral pyre and rises from the ashes with renewed youth to live through another cycle.