The concept of this logo is a combination of a pair of socks and the letter "F" which is an abbreviation of the brand name, namely "FreshFibre".

FreshFibre make Socks from Tree fibers. The brand is built around innovative textile fibers and foot health. The socks have a wide toe box and foot cushioning. The Socks are made from Tree Fibers, they are renewable and made from cellulose.