Foxy is an e-commerce platform (similar to Shopify).

Our target audience is a wide variety of female, millennial, social media savvy creators and influencers. The icon needs to embody the Foxy brand name and appeal graphically & emotionally - it needs to connect with their lifestyle and be a product they love, enough so that they would proudly wear a t-shirt of the logo.

Our target audience shops at Victoria’s Secret, Mark Jacobs and Michael Kors. They have luxury taste well outside their bank accounts, but identify with Forever 21, RIPNDIP, KIMOJI & Kylie Jenner.